Dirt

Dirt

About

DIRT is a soap brand that emboldens you to seize the moment and live freely. Made for individuals who muck around and are in search for a product that works as hard as they do.
‍
This identity is built with an edge – characterized by the clean lines juxtaposed with textural imagery. I started with name generation leading to the entire narrative and creative direction. The name stemming from the idiom "rub some dirt on it", which embodies the gritty spirit we are trying to honour and embrace. The name metaphorically alludes to this brands essence and all natural ingredients.

Client

Dirt

Year

2024

Role

Creative Direction
Naming
Branding
Packaging

Link

​
No items found.

Credits

Featured Projects

all projects

Dorinku

Omakase by Japonais

Umai Rice

client

This is some text inside of a div block.

year

This is some text inside of a div block.

Role

This is some text inside of a div block.

Challenge

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

Approach

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

Brand Identity & Campaign

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

No items found.

Dirt

Dirt