Umai Rice

Umai Rice

About

Umai Rice is a japanese restaurant bringing in a new wave of sushi. They specialize in to-go bento boxes to satisfy cravings wherever you want to enjoy it.

This playful identity aimed to be approachable and exciting for new tasters and sushi enthusiasts alike. At the center, the Umai Rice mascot is representative of this sushi with a twist.

Client

Umai Rice

Year

2022

Role

Brand Identity
Strategy
Packaging
UI/UX

Link

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Credits

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Dorinku

Omakase by Japonais

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client

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Challenge

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

Approach

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

Brand Identity & Campaign

Celebrating a decade of excellence and serving as pioneers in introducing the richness of Japanese culture and uncompromising quality to the vibrant city of Edmonton, we had the privilege of

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Umai Rice

Umai Rice